Target Audience

Horror films are typically targeted at people between the age
 of 15 and 25, this is because its a time of young adulthood

 where people are discovering new things and rush into things without the support of others.

Horror films are able to give this thrill to young people and are less put off by the nature of the film. Middle aged people may feel more negatively to these things. Stereotypically men prefer horror films as they are the typical thrill seekers, also as these films often contain violence it is preferred by males. These are aimed more to the working class due to the level of thrill and

excitement. The higher class tend not to enjoy horror films but if they were to watch them it would more than likely be accompanied with another genre. The audience of a horror film can usually relate to the situation taking place and would therefore have a stronger emotional bond to the film. This makes them more vulnerable and increases the ability to make them jump.

 This is another reason why we thought a 15 would be a better rating for our opening as people between the age of 15 and 17 are a large part of the audience of this genre.