Evaluation task 4

Our target audience is typically 15+ however films of this genre tend to become less popular in people aged 30+. However the type of film would differ depending on what gender you were targeting, horror films tend to be more popular with males. From the researcher and planning stage we realised that we would want to create a horror film and these films are usually rated either a 15 or an 18. Horror films are not typically rated a 12 as the events may be distressing for someone of this age. Ours only involved a small amount of violence hence why it was only a 15, this enabled us to realise that the lower end of our target audience would be 15. Also the majority of people that go to the cinema to watch films of this genre are between the ages of 15 and 25.

 Females of the age of 15 tend to be more into popular culture and enjoy things that the majority of people also enjoy. This would mean they would shop in shops like Topshop, Jack Wills and Urban Outfitters aswell as cheaper alternatives like primark and h&m. At the age of 15 pop music is very popular with artists like Taylor Swift and Rihanna being very popular. These sort of people tend to be more into romantic comedies. However when they get slightly older like 17 their interests change and they tend to be more interested in horror films and thrillers, so we targeted this age range to our audience. However boys between the ages of 15 and 20 are more interested into crime and horror films because of games like Call of Duty and Grand Theft Auto. This meant that we targeted our opening to males rather than females as its more appealing for them.


We used the result from our questionnaires in order to try and appeal our opening to people of the ages between 15 and 25. In our questionnaire we asked people of different ages and genders to allow us to incorporate characteristics that appeal to them all. Many people liked the idea of a female lead as it made it more relatable for girls so they put themselves in their shoes. We wanted the story to be based around the stalking nature of the antagonist helping to build tension and this was also popular choice for people in targeted age range. However next time I think we could have made sure the situation that was occurring was also relatable for people so the atmosphere was more tense, because although people could relate to the characters they may be unaware of the situation that is unfolding. The film can be watch by anyone over 15,as nowadays people are into detective films or TV dramas like 'silent witness' and 'Walking Dead' and they create fan fictions. We can tell who likes these sort of films as they like dark colours and are linked to heavy music they are stereotypical who would watch horror films, but anyone can watch this with different stereotypes.